In May of 2014 V Pizza launched in San Marco to much hype. We dropped in a couple weeks later the 1st week of June and quite frankly we thought it sucked. It was a bland tasteless pizza. Our headline read “V Pizza- Put it back in the oven it’s not ready yet.” You can read that article here. Now 9 months later we got an invite from Paul Scott, one of the owners of V pizza asking us to come back and give it another shot. The difference in taste from our first visit to now blew us away. V Pizza always had great ingredients. They fly in all of their ingredients fresh from organic farms in Italy. This gives them higher quality ingredients with no preservatives or chemicals. They also always had great ovens. They had craftsman in Italy build them three custom-made 900-plus degree wood-burning ovens and shipped them to Jacksonville so they’d have the best ovens possible to crank out authentic Napolitano pizzas. What they lacked was the knowledge to create amazing pizza.
After a couple of bad reviews and their own concerns about the product led to some soul searching; the owners embarked on a trip around the country to successful pizza shops offering authentic Napolitano pizza to see what they were missing. One thing they quickly found out was that they were actually using 1/15th of the amount of salt they need in their dough. Whoa! That’s a lot of missing salt. Clearly it was a big reason their dough was lacking flavor. As they travelled they continued to learn. When they returned to Jacksonville with their new found knowledge they quickly made a change in chefs and began changing their products top to bottom. They kept the things they had right like great high end ingredients imported from Italy and changed the things that weren’t working.
Let’s talk food! We got a chance to sample a number of the tasty options now on offer at V Pizza. Let’s start with one thing we always heard was good from day one, wood fire oven baked wings. These had plenty of flavor and are a really nice slightly sweet variation from the typical buffalo wings. A great choice at V Pizza. Definitely give them a try. Next up is the meatball sandwich. Chain meatball sandwiches almost always have plenty of fillers. At V Pizza they have none. You want pure meat? You got it. These were really, really good. If we’re not ordering pizza we’ll probably be going for the meatball sub. So what about the pizza? Can you go from worst to first in less than a year? I’d have told you there’s no chance a restaurant could pull that off. V Pizza has proven it’s doable. Are they the best pizza in Jax? That’s a tall order to judge. Are they one of the best? Without question we can say that they are one of the best. We’ve gone from being an anti-fan(okay we were haters….but for good reason.) to some of V pizza’s biggest fans. We’ll take our friends there, we’ll take our family there, we encourage you to do the same. The new V pizza in San Marco makes the grade. We love it! It’s a great premium pizza that Jacksonville diners will appreciate.